AI initiatives are stalled
Teams are experimenting, but the organization is not moving from pilots to business impact.
AI Transformation • Program Stabilization • Enterprise Execution
Gretchen Gottlich
AI Transformation & Execution Leader
I help organizations stabilize, align, and deliver complex AI and data initiatives when execution breaks down.
With a background spanning NASA, enterprise consulting, and $20M+ program delivery, I operate at the intersection of strategy, systems thinking, governance, and execution—where many AI initiatives fail.
When organizations call me
When AI ambition is not translating into results
Most AI initiatives do not fail because of the technology. They fail because execution breaks down.
Leadership alignment has broken down
Executives, technology teams, and operational leaders are using different definitions of success.
Programs are behind or unclear
Scope, ownership, governance, risk, and accountability are not strong enough to support delivery.
Signature engagement
AI Execution Stabilization Sprint
A focused 2–4 week engagement designed to diagnose what is breaking down, realign the work, and create a credible path to execution.
1. Diagnose
- Identify where execution is breaking down
- Assess leadership, ownership, governance, and delivery gaps
- Separate technology issues from operating-model issues
2. Stabilize
- Reset priorities and decision cadence
- Clarify accountability across business and technical teams
- Establish an execution model leaders can trust
3. Drive forward
- Deliver a practical recovery roadmap
- Create measurable next steps
- Extend into fractional leadership if needed
How I help
Consulting focus areas
AI and data execution
- AI initiative stabilization and delivery recovery
- AI adoption operating models and governance
- Cross-functional implementation roadmaps
Program turnaround
- Program rescue and delivery stabilization
- Risk, scope, and execution diagnostics
- Stakeholder alignment and decision cadence
Enterprise operating models
- PMO and governance design
- Portfolio visibility and prioritization
- Process redesign and accountability structures
Executive advisory
- Independent program assessment
- High-stakes initiative recovery plans
- Fractional leadership for complex delivery environments
Selected impact
Why leaders bring me in
I help organizations when initiatives appear on track on paper but are failing underneath—because execution, ownership, and alignment have quietly broken down.
Representative outcomes
- Turned around a failing enterprise pricing integration program in one week and drove completion in six months
- Led over 25 workstreams across 18 organizations with more than 100 stakeholders
- Supported environments serving roughly 35,000 employees through Agile Center of Excellence work
- Identified portfolio insights that supported a 33% increase in IT budget allocation
Proof points
- Published NASA technical work and enterprise transformation thought leadership
- Recognized by Forbes for leadership in data integration and analytics
- Founder of Wallace Rose IT Investments and early-stage technology ventures
- Deep expertise aligning business, technology, governance, and execution at scale
Background
Selected experience
Principal Consultant
Wallace Rose IT Investments
Lead AI, data, and enterprise transformation engagements with an emphasis on program recovery, executive alignment, delivery structure, and measurable execution improvement.
Enterprise Program and Engagement Leadership
IBM and major consulting environments
Closed and delivered large enterprise engagements, including work at the $20M+ level, while leading complex cross-functional transformation programs.
Technical Publications and Enterprise Knowledge Systems
NASA
Contributed to early internet and knowledge-system work, including published technical work that built a foundation in large-scale information systems and enterprise usability.
Founder
URLabs
Built an early web-based initiative outside prior NASA work, strengthening an entrepreneurial lens alongside enterprise delivery experience.
Credentials
Education, certifications, and platforms
Education
- M.A., Technology & Communications Management — Denver University
- M.S., Information Science — Indiana University
- B.A., Urban Planning & Geography — University of Arkansas
- Executive leadership studies — Berkeley Haas
- Executive MBA coursework — William & Mary
Certifications and tools
PMP
SAFe SPC
RTE
LPM
Lean Six Sigma Greenbelt
Agile Product Manager
Scrum Master
HIPAA
Certified Paralegal
Snowflake
AWS
SAP
Oracle
Salesforce
ServiceNow
Jira
TOGAF
COBIT
SOX
Contact
Start a conversation
Available for AI execution stabilization, strategic advisory work, and leadership conversations focused on enterprise transformation.
Let’s connect
If your AI or transformation initiative is not delivering as expected, I can help you stabilize, realign, and move forward.
Best fit situations
- AI initiatives that are not producing business results
- Programs that appear on track but are struggling underneath
- Leadership teams under pressure to deliver visible AI outcomes
- Organizations that need diagnosis before adding more tools, teams, or process